Our Approach to Business Development

Approaching business development requires a strategic mindset focused on expanding within existing markets and exploring new sectors. Identifying potential clients in your current market can effectively grow your client base, while entering new sectors offers additional revenue opportunities.

Crafting a clear and compelling message tailored to your target audience is essential for establishing connections.

Persistence is key, as it takes time for potential clients to recognie your brand and build trust; the marketing rule of 7 suggests they need to encounter your message at least seven times before considering your offerings.

Consistent engagement through various channels is vital for increasing visibility and fostering brand loyalty.

Our Five-Stage Business Development Model

One: Segment -Clearly define your target audience by identifying specific market segments that align with your offerings.

Two: Identify – Pinpoint the key decision-makers within the organizations you wish to engage, ensuring you focus your efforts on the right individuals.

Three: Craft – Develop a compelling outreach email campaign designed to warm up the market. These emails should educate prospects about your value proposition and aim to secure video call meetings to discuss your products or services in detail.

Four: Engage – Reach out to your targeted prospects through phone calls to initiate direct conversations and establish rapport.

Five: Deliver – Achieve results by implementing a continuous engagement program. Remember, success in business development is often a numbers game, so consistent follow-up is key to nurturing relationships and closing deals.

To Pivot or Persevere?

Validated learning in business development emphasises the importance of adapting strategies and connection styles to the evolving preferences of target audiences. What was effective last year may not yield the same results this year, making it essential to measure and test every campaign we implement.

We highly recommend conducting A/B testing to assess the efficacy of various approaches, as this data-driven method helps determine what resonates with your audience. Ultimately, validated learning provides the insights needed to decide whether to persevere with a current strategy or pivot in a new direction based on what the results reveal.

Applied Lean Development

Contact: Richard Jaehme

growth@bentley-mills.co.uk

01275 60 50 49 Ext 2