Business Development
A five-stage email campaign is an incredible business development tool that can transform the way you connect with your target audience. By strategically warming up or re-engaging your prospects, you create a gradual buildup of interest and trust in your brand, products, and services.
Each stage serves as an opportunity to engage, educate, and nurture your audience, guiding them through a journey that culminates in a meaningful relationship. This approach not only enhances brand awareness but also fosters loyalty and drives conversions, making it an essential strategy for anyone looking to make a lasting impact in their market.
Email Campaigns
Types of Email Campaigns
New business outreach campaigns are designed to introduce your brand and services to potential clients who may not be familiar with your offerings. These emails focus on highlighting your unique value proposition, showcasing testimonials or case studies, and encouraging recipients to engage by scheduling a call or meeting. The primary goal is to generate interest and convert leads into customers.
New Business Campaigns
Expanding Existing Markets: Campaigns aimed at expanding an existing market focus on increasing market penetration, with the objective of making your brand synonymous with the products or services you provide in your area. The goal is to position your business as the primary choice for customers, ensuring that your name is the first they think of in that market. It can be beneficial to segment the market geographically to enhance focus and tailor your strategies effectively.
Entering New Markets: Outreach campaigns are crucial when entering a new market, as they help create awareness and generate interest among potential customers. These emails should effectively convey your brand’s relevance and value to the new audience, often featuring market-specific insights or customised content. The primary objective is to establish a presence in the new market and build relationships that ultimately lead to sales. A new market strategy is particularly relevant when expanding geographically, targeting a different sector, or introducing a new product or service.
Existing Client Campaigns
Reaching out to your existing client base regularly is crucial for maintaining strong relationships and driving sales. These clients are generally warmer leads, as they are already familiar with your brand and have had prior interactions with your products or services. By staying in touch through consistent communication, you can reinforce their loyalty, keep them informed about new offerings, and remind them of the value you provide. This ongoing engagement significantly increases the likelihood of repeat purchases, as satisfied customers are more inclined to choose your brand again over unfamiliar competitors.
Customer Re-engagement: Customer re-engagement campaigns target clients who have become inactive or less engaged over time. These emails focus on rekindling interest by reminding them of the value your products or services offer. Strategies may include personalised messages, special incentives, or feedback requests, all aimed at re-establishing the relationship and encouraging renewed activity.
New Product or Service Launch: Launching a new product or service requires a dedicated email campaign to effectively communicate the benefits and features to your existing client base. These emails should build excitement and anticipation, often including exclusive previews, early access, or special promotions for loyal customers. The objective is to encourage immediate interest and drive initial sales.
Seasonal Offers: Seasonal offers campaigns capitalise on holidays or special events to promote relevant products or services. These emails typically highlight limited-time discounts, exclusive bundles, or themed content that resonates with the season. The goal is to create urgency and motivate customers to take advantage of offers that align with their seasonal needs or celebrations.
Pricing
Kickstart Your Campaign
Design and Build your CRM Automations - From £795 + VAT
Introducing our Kickstarter CRM and Email Campaign service, designed to take you from zero to a fully operational professional Customer Relationship Management (CRM) system. Even if you have an existing CRM system, but want start doing outreach email campaigns it is more cost effective for us to set it up in a system that we know and automate leads to go into your CRM once the client has engaged.
Here’s what we’ll do for you:
Custom CRM Setup: We'll set up your CRM using Pipedrive, creating a robust foundation for your outreach efforts.
Email Integration: Connect your email address seamlessly for streamlined communication.
Pipeline Structure: We’ll establish a clear stage structure within your pipeline, making it easy to track progress.
Automated Email Campaigns: Create a 5-stage email automation, so that you can engage your audience effortlessly.
Collaborative Campaign Design: We’ll work closely with you to design and craft a compelling 5-stage email campaign, uploading it to templates for easy automation.
Discovery Calls Made Easy: A free Calendly link will be created and embedded in your emails, allowing recipients to easily schedule 30-minute Discovery Calls with you.
Import Your Data: We’ll import, map the data so that it goes to the right places and set up deals so that your campignis ready is to press go.
Sense Check! Once it is ready to go well run a few tests of the campaign to make sure that we are all happy with - then start the campaign!
In addition to our fee for setting this up, you will need to meet the monthly cost of the CRM system which is just £36.67 + VAT per month, available on a one month rolling agreement. Cancel any time.
Grow Your Campaigns
New 5 Stage Campaigns - £495 + VAT
Once your CRM is fully operational, we will be ready to develop your outreach strategies by introducing new pipelines to deliver new five-stage email campaigns. Each campaign will feature a variety of content tailored to help you achieve specific outcomes. This strategic approach will enable us to effectively engage your audience and optimise your campaign efforts. Additionally, we will measure the results from each campaign and analyse the data to identify what is working well and what may need adjustment, ensuring continuous improvement and success in your business development initiatives.
Add Video to Your Campaigns
Hosting and Embedding - £3.95 + VAT per month , per video
Incorporating video into your business development campaign can significantly enhance your outreach and engagement efforts. Video content captures attention more effectively than text or images alone, allowing you to convey your message in a dynamic and memorable way. It enables you to showcase your products or services in action, share customer testimonials, and explain complex concepts with clarity. Additionally, videos can foster a stronger emotional connection with your audience, making your brand more relatable and trustworthy. With the increasing popularity of video consumption across various platforms, adding video to your campaign can help you stand out in a crowded marketplace and drive better results.
Producing Your Videos
Pricing TBC
IEvery business has unique videography requirements that align with its specific goals and target audience. Some companies may seek professionally produced videos to enhance their broader marketing content, ensuring high-quality visuals and polished messaging. In contrast, others might find that simply capturing key insights or thoughts on their phone from their office suffices for their needs. Understanding these varying requirements is essential, and we are here to assist you in determining the most appropriate approach for your objectives. By evaluating your goals and resources, we can help you choose the right videography strategy that effectively communicates your message and resonates with your audience.
Your Data or Ours?
If you have an existing data base or have your own methods or creating contact lists, we are very happy to support you with the emailing campaign. Alternatively, we can help you crate the right contact lists.
We invest in a premium membership with a UK-based market intelligence platform, giving us access to a wealth of data on companies with a turnover of £1 million and above. The provider ensures that the data is GDPR compliant. While smaller companies may not be listed, we’re still dedicated to helping you build a robust contact database for your target audience, albeit with a bit more effort involved.
Data from Our Market Intelligence Suite: If we can locate and export the data, prices start at £0.85 + VAT per lead. Thankfully, we usually can! Before we upload anything to your campaign, we’re more than happy to share the details of the companies and the names and positions of the contacts we’ve found. Plus, if you’d like to make any changes to the data, we’ve got you covered.
< 999 Leads - £1 + VAT Each
<1495 Leads - £0.95 + VAT Each
< 1999 Leads - £0.90 + VAT Each
>2000 Leads - £0.85 + VAT Each
Leads must be bought together to access discounted structure.
Data Compiled by Hand: If your target companies aren’t listed in our Market Intelligence Suite, no worries! You can provide us with a list of companies you wish to target, and we’ll research them thoroughly. These hand-compiled contact databases typically start at £5 + VAT per lead and usually include Company Name, Position, Contact Name, Email, and Landline. We often throw in LinkedIn links and, in some cases, personal mobile numbers to give you even more ways to connect.