Growth Strategies

We specialise in Growth Strategies and we separate them into The Five Pillars of Growth.

Each area has its own distinct focus, yet they are all interrelated, making it essential to consider them together. We are true advocates of a lean testing process to quickly establish whether to pivot or persevere.

Richard Jaehme BA (Hons), Prince 2

Managing Director

Richard is a growth-focused professional with over 25 years of experience in the construction and manufacturing industry, including 15 years in senior leadership roles. In addition to tackling company-wide operational challenges, he has a proven record of driving multi-million revenue streams.

His expertise encompasses outreach business development programs, project calling, and refining sales processes. Richard effectively leverages automation within CRMs to reduce manual workloads and has developed time-saving methodologies for engaging extensive contact lists.

He strongly believes in the integration of inbound and outbound lead generation strategies and champions a straightforward, transparent sales process that is easily understood by both staff and customers. Furthermore, Richard has a network of skilled professionals to support specific areas such as PR, marketing, website development, and search engine optimisation.

Contact:

growth@bentley-mills.co.uk

01275 60 50 49 Ext 2

At Bentley Mills, we stand apart from most business consultancies. We collaborate with you to develop strategies that ensure your business is moving in the right direction, and we take care of implementing them for you. We source the right talent and manage the entire process, allowing you to concentrate on delivering your core products and services to your clients. Our clients appreciate working with us because we provide a level of support that makes them feel as if they are 'duplicating themselves.'

Marketing

  • Analysing market trends, consumer behaviour, and competitive landscape to inform decisions.

  • Identifying and defining the ideal customer segments to tailor marketing efforts.

  • Establishing a unique brand identity and value proposition that differentiates the business from competitors.

  • Selecting the appropriate platforms and methods for reaching the target audience, such as social media, email, content marketing, and traditional advertising.

  • Creating engaging and relevant content that resonates with the audience and supports overall marketing goals.

  • Determining how resources will be allocated across various marketing activities.

  • Setting measurable objectives and key performance indicators (KPIs) to evaluate the effectiveness of marketing efforts and make necessary adjustments.

STRATEGIES

  • Understanding industry trends, customer needs, and competitive landscape.

  • Identifying key demographics and potential clients to focus on.

  • Developing approaches for attracting and retaining customers, including outreach methods and sales funnels.

  • Building relationships within the industry to create opportunities and gain insights.

  • Setting goals and KPIs to measure success and adjust strategies as needed

Sales

  • Defining the ideal customer profile and segmenting the market based on demographics, needs, and behaviour.

  • Clearly articulating the unique benefits and features of the product or service that differentiate it from competitors.

  • Choosing the methods through which products will be sold, such as direct sales, online platforms, or retail partnerships.

  • Establishing a structured approach for engaging potential customers, including lead generation, nurturing, and closing techniques.

  • Setting specific, measurable objectives and key performance indicators (KPIs) to track progress and effectiveness.

  • Equipping the sales team with the necessary tools, training, and support to execute the strategy effectively.

  • CRMs - Implementing systems to manage customer interactions and data to enhance relationships and improve sales outcomes.

Business Development

Partnerships

  • Defining the specific goals of the partnership, such as expanding market reach, sharing resources, or co-developing products.

  • Identifying potential partners that align with the company’s values, objectives, and target market, including businesses, NGOs, or industry influencers.

  • Clearly articulating the benefits each party will gain from the partnership, ensuring that it’s mutually beneficial.

  • Establishing the framework for how the partnership will operate, including roles, responsibilities, and decision-making processes.

  • Developing strategies for effective communication between partners to maintain alignment and address challenges.

  • Setting metrics and KPIs to evaluate the success of the partnership, ensuring accountability and continuous improvement.

  • Addressing any legal agreements, financial arrangements, and resource commitments required to formalize the partnership.

Innovation

  • Defining the overall vision for innovation and setting specific objectives to guide efforts.

  • Analysing industry trends, customer needs, and emerging technologies to identify opportunities for innovation.

  • Encouraging creativity and brainstorming within the organisation to develop new concepts and solutions.

  • Determining the budget, personnel, and tools necessary to support innovation initiatives.

  • Fostering partnerships with external entities, such as startups, universities, or research institutions, to enhance innovation efforts.

  • Establishing a structured process for testing, prototyping, and refining new ideas before market launch.

  • Setting key performance indicators (KPIs) to measure the success of innovation initiatives and their impact on business growth.